Levi and Rosabelle were well aware that Hearty’s journey required a special kind of illustrator.
If you are familiar with Jowy’s work, you would never imagine that a fashion illustrator
would take on a children’s book. That’s exactly what they needed: the unimaginable.
Jowy Maasdamme (1982) is a self-taught illustrator. She spent her early life surrounded by boxes of crayons, pencils and sketchbooks. After completing her Master of Laws she decided to trust her gut and draw. “I believe that it’s very important to be intuitive in order to develop your own perception of life and not be owned by the perception of the masses.” Since launching herself as a freelance artist, Maasdamme’s work has been exhibited internationally at acclaimed institutions including SHOWstudio (London) and The Mass (Tokyo).